We help good people doing good things tell their story.

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Why Us?

It’s our mission to make your mission our own. We operate as strategic consultants and business partners.  We listen attentively, research thoroughly and pay attention to the details to offer you the best options to meet your needs. We are responsive, professional and thorough. And we are flexible. We offer a broad array of services to a small number of clients, delivering on budget and on time – everytime. 

Our Capabilities

Web Design

We build SEO and mobile friendly websites with responsive interfaces that optimize performance and support user needs.

We help clients with new design projects as well as redesigns to refresh their look. We get them established online, select the right platform for hosting and register their domain. We assist with naming, logo design, font and color selections, and the associated print collateral for a complete re-brand.  And we never shy from jumping in to help a client optimize site performance, increase load times or resolve an integration issue.



We build or improve online store sites, helping businesses connect with customers all over the world. 

We help our clients leverage the full power of some of the fastest growing e-commerce platforms – from selling gift cards to generating coupon codes, to integrating blogging and email platforms, to processing credit card payments. And we give you the time and attention needed to inspire and guide you every step of the way.


Customer Experience & Testimonials

One of the best predictors of top-line growth can be found in the answer to one question: Would you recommend this company to a friend.

We offer clients a holistic customer feedback solution rooted in the customer loyalty system of management. Through robust customer feedback surveys, reporting and insights, we help you get to the heart of your customer’s experience and then use those insights to fuel a culture of continuous improvement. 

Our streamlined process helps clients  request, monitor, respond to and display  customer reviews on their website and star-ratings on their search results page. In addition to first-party feedback, we help our clients increase third-party reviews on sites that are important for their business, such as Google and Facebook

Marketing Optimization

We help our clients establish or improve their online presence and expand their reach.

We offer a suite of digital marketing services, including ongoing SEO, paid and organic search, citation building, business listings, Brand Verified Answers, content optimization, social media campaigns and email.

And we meet you where your reality is – happy to work on a project or provide monthly ongoing support.

Marketing Optimization


We believe in the power of stories to inspire, uplift, enlighten and connect.

From web copy to bios, brand journalism to social media campaigns, and everything in between, we craft content in a variety of formats for a variety of clients and audiences.

We produce a body of top-quality storytelling work that can live on a variety of platforms – from spotlights and profiles, to short-and-long-form pieces, to features and immersive stories. We help our clients leverage opportunities for multiple placement, distribute widely on social media, and work meticulously to ensure flawless integration across platforms and social channels.

Diversity & Inclusion

We believe success is a collective effort – the result of diverse people with diverse talents working together with a shared vision and a common goal: to do great work. If our work is to appeal to and connect with a large audience, the more diverse the team developing it the better. We believe the world works best that way.

In great work, everybody’s in and nobody’s out.

Hi, I’m Kelly.

I have a doctorate in mass communication from the College of Journalism and Communications at the University of Florida. I earned my master’s in mass communication with a specialization in storytelling. I also have a graduate certificate in nonprofit fundraising management from UF and teach courses for the department of advertising. 

What I love most, though, is sharing my knowledge to help businesses like yours articulate your unique value proposition and craft a narrative around it to help you launch and grow. Thank you for visiting Folotrio. I look forward to talking with you. 

Hello, I’m Brian.

I have more than 20 years experience in website development, software integrations, digital marketing, e-commerce and enterprise technology. I’ve worked with industry leaders in the hospitality, boating, tactical gear and agency world. Prior to Folotio, I served as a technology and operations consultant helping several small-to-mid-sized businesses through dynamic growth and transformation. 

I’m a family man, a surfer and reggae aficionado who lives by the creed: fly right, be right. Thanks for stopping by.

We’re Better Together!